SoLoMo 2012


Posted on Wednesday, January 4th, 2012 by in Social media & Mobile. No Comments

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SoLoMo : buzzword, current, hasbeen or must follow concept ? Aside from the label debate, this concept is furiously 2012 and interesting to go through.

Well, nothing crazylicious here, it seems unlikely to be online and not being a bit Social, Local and Mobile nowaydays or if not you have a great challenge coming for 2012. So if I were offered to take another resolution for 2012 – after the K.I.S.S (1st resolution !) , it would be to work SoLoMo…

Social, because prospects are less and less “loyal” to a brand and winning the famous ZMOT is also question of customer engagement and social media is part of the answer.

Local, because we don’t know yet but we can feel it as a marketer that it will be one of the challenge of 2012, need to wait for the opportunities and maturity of the concept.

Mobile, because more and more internet users have smartphones, tablets… and web consumption tends to grow mobile and desktop users are being overtake by mobile users…

To conclude, check out those examples of SoLoMo concept :

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SoLoMo : buzzword, tendance actuelle ou a venir, déjà hasbeen… Mis a part le débat d’étiquette, il est intéressant de se pencher sur ce concept “so” 2012.

Rien de bien révolutionnaire la-dedans, il me parait bien difficile d’être aujourd’hui sur le web sans être un peu Social, Local et Mobile… sinon, vous avez un beau challenge pour l’année a venir ! Donc, si je prenais une 2eme résolution pour l’année 2012 – après le K.I.S.S, ce serait de go “SoLoMo”, car bien sur c’est un travail constant.

Social, parce que la volatilité de nos prospects ne cessent de s’accroitre et que gagner le fameux ZMOT est beaucoup question d’engagement, de nouer un nouveau type de dialogue avec les consommateurs et les médias sociaux font part des réponses aujourd’hui.

Local, parce que ce sera le challenge 2012, on pressent quelque chose d’un point de vue marketing mais les usages ne sont pas arrivés a maturité.

Mobile, parce que de plus en plus d’internautes possèdent des smartphones, tablettes et autres et que la consommation du web tend des vers des supports mobiles ! L’ordinateur de bureau n’est plus la référence et le temps qui passe nous le confirme.

Pour conclure, quelques inspirations… le but n’est point de plagier mais de mieux intégrer ces divers concepts a nos business models






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